Ellis Orthodontics has been a great experiement for me. Creating a smile making business that reflects my personality and leaves others feeling a personal connection with my office has become my stated purpose. To be able to state a purpose is an accomplishment - it is moving from the building a dream stage to the development of a business stage. I suspect that most start up businesses begin as a collection of hopes and dreams without tangible form. As the startup business is built it becomes tangible, but is still largely a conceptual idea that is hard to nail down. I'm feeling pretty good about nailing down what Ellis Orthodontics is all about - and I look forward to building on the framework that has been established.